Many top brands are always seeking for the best ways to make online shopping easier for their customers. Social media have been one of the marketing channels for them to reach out to potential customers. Instagram is among the most used platforms in record.
While many merchants are working their way to increase their views by building a great profile, there are also others who are taking the shorter way out. Buy followers Instagram had risen in popularity. While others brush it off, there are still a few who took the risk.
Shopping on Instagram
Recently, Instagram presented a brand new feature known as Instagram shopping which basically allows shopping on Instagram. This permitted retailers to label products in their posts, connecting them straight to specific product pages. However it had been limited only to huge brand names.
Instagram began moving out Shopping on Instagram for small businesses, too. A large number of Shopify retailers already have the opportunity to tag products on Instagram, setting up a direct link in particular Instagram posts to items available for sale on their sites. Good bye “link to bio” posts, hellow direct links.
Shopping on Instagram is good for small retailers
This new feature in Instagram can make a lot of changes in the way merchants market their products on Instagram, particularly individuals who have plenty of followers. Many merchants claimed they have already seen a 14% growth in Instagram visitors to her store from the time she began using Shopping on Instagram.
Since earlier Instagram just backed one particular website link per account and also would not permit users to add outside links, merchants made use of the “link in bio” strategy to direct her followers to products for sale, which means merchants can discuss their products within a specific post, still if they needed visitors to click to them, merchants will have to change the link in their bio.
Most retailers on Instagram had been employing this same approach, that made an extra action to see products that lots of buyers didn’t work with.